- Faculty of Business
- Department of Industrial Management
- Professor
Contact information
Univerity of Moratuwa
Katubadda
Moratuwa
Sri Lanka
Teaching and Administrative Activities
Business Economics & Financial Accounting -Undergraduate -2016
Management Skills Development -Undergraduate -2016
Member -Time Table Committee - Faculty of Engineering representing Faculty of Business (2015 To 2018)
Representative of Probationary Lecturers -Faculty Board - Engineering (2013 To 2016)
Chairman - Time Table Committee - Faculty of Business (2017 To 2018)
Representative - Faculty of Business - Faculty Board - Engineering (2017 To 2018)
Member - Faculty 成人头条 Committee (2017 To 2018)
Chairman - Inauguration and Orientation Committee (2022 To 2022)
Member -Member of Technical Program Committee, International Conference on Technology Management (INcomTem 2016). Organized by Department of Management of Technology, 成人头条. (2016 To 2016)
Member -Member of MBA Board of Studies, Faculty of Engineering, 成人头条, Sri Lanka (2016 To 2018)
Member -Member of 成人头条 Committee, Faculty of Engineering Sub-committee, 成人头条, Sri Lanka (2013 To 2015)
Member -Member of Time Table Committee, Faculty of Engineering Sub-committee, 成人头条, Sri Lanka (2013 To 2018)
成人头条 Coordinator - 成人头条 Coordinator 鈥� Faculty of Engineering (2012 To 2018)
Course Coordinator - MBA in Management of Technology and MBA in Entrepreneurship, 成人头条 (2017 To 2018)
Overall Coordinator - Inauguration, First intake of Faculty of Business, 成人头条 (2017 To 2017)
Representative -Representative of Faculty of Business to the Faculty Board of Engineering (2017 To 2018)
Level 1 Coordinator - (2021 To 2023)
Faculty Coordinator - EXMO Exhibition - (2023 To 2023)
Head - Department of Industrial Management - (2024 To date)
Student Counsellor - (2024 To date)
Research Activities
Behavioural Finance
individual financial decision making and social media and financial decisions
Behavioural Finance, Individual financial decisions, social media and financial decisions
Education and Professional Affiliations
Bachelors, University of Sri Jayawardenapura ,2010 Finance
Masters, University of Colombo ,2015 Business Administration
PhD, University of Wollongong ,2021 Behavioural Finance
Sri Lanka Institute of Service Management(2022 To date)
Career
Intern - Ernst & Young (2009 - 2010)
Trainee Banking Assistant - People's Bank, Sri Lanka (2004 - 2006)
Honours and Awards
Excellence in recognition for Outstanding Research Performances (Received 2017)
Excellence in recognition for Outstanding Research Performances (Received 2016)
Publications*
Gayithri Niluka Kuruppu, Nimila Dushyantha, Panchala Weerakoon, Gayan Amarasooriya, Titus Cooray, Harshi Jayasingha,".Impacts of coastal and marine pollution on the blue economy: integrating blue finance perspectives.",John Wiley & Sons, Ltd,2025
Hiranthika, W., Weerasinghe, W., & Samarasighe G D,".A journey towards sustainable tourism through MICE tourism: The role of tourism SMEs in Sri Lanka, Book chapter, in Stabilization Economics: Business cycle, Entrepreneruship and Sustainability.",The Faculty of Management Studies and Commerce (FMSC), University of Sri Jayewardenepura (USJ),2024
Samarasinghe, G.D., Jayalath J.P.W.H., Silva, S. De., Gallage, H.P.S., and Campos, P.S. ,".In search of green-based sustainable competitiveness and green transformtional leadership in small and medium-sized hotel firms; A case in south asian context.",7th Internatonal Conference on Business Research (ICBR 2024) 成人头条,成人头条,2024,
Samarasinghe, G.D., Kuruppu, G.N., Sisara, H.T., Silva, S. De., Gallage, H.P.S., and Campos, P.S. ,".Impact of gamification on customer experience and perceived value in the Sri Lankan telecommunication market. .",7th Internatonal Conference on Business Research (ICBR 2024) 成人头条, Sri Lanka. ,成人头条,2024,
E W A Thashani, G D Samarasinghe, G N Kuruppu,".IMPACT OF ONLINE GAMIFICATION PREFERENCES ON BRAND ENGAGEMENT AND BRAND ATTITUDES: A CASE OF MILLENNIAL CUSTOMERS IN SRI LANKA MOBILE SERVICE INDUSTRY.",2nd International Conference on Management and Entrepreneurship (ICOME) 2023,Colombo,2023,
M. D. M. M Gunathilake, Dinesh Samarasinghe, Gayithri Niluka Kuruppu,".IMPACT OF E-MARKETING PRACTICES ON PURCHASING DECISIONS OF GENERATION Y & Z FOR THE FAST FASHION INDUSTRY IN SRI LANKA.",3rd International Conference on Marketing Management: ICMM 2022,Colombo, Sri Lanka,2022,
Jayakody, D. H. Samarasinghe,G.D. ,".The Effect of Customer Perceived value on Customer Satisfaction & Loyalty: A Case of Sri Lankan Pay-TV Industry.",Fifth National Conference on Technology & Management,Sri Lanka Institute of Information Technology, Malabe,2016,
,".Sources of financing & difficulties of raising finance: The case of Sri Lankan Entrepreneurs.",12th International Conference on Business Management (ICBM), Faculty of Management Studies and Commerce, University of Sri Jayawardenepura, Sri Lanka,University of Sri Jayawardenepura, Sri Lanka,2015,
Azeez, A. A,".Financing Patterns of Small and Medium Enterprises in Sri Lanka.",Annual Research Symposium, Faculty of Graduate Studies, University of Colombo,Faculty of Graduate Studies, University of Colom,2015,
Thisuri Fernando, Poorni Ranaweera, Tirishe Droohithya, Gayithri Kuruppu, Nimila Dushyantha, Sandun Dassanayake, IM Saman K Ilankoon,".Deep芒鈧怱ea Mining Finance: Balancing Investment Risks, Environmental Responsibility and Financial Opportunities for Sustainable Technology and Impacts.",Sustainable Development,34,2026
Erandi Gayesha, Gayithri Niluka Kuruppu, Nimila Dushyantha, Sandun M Dassanayake,".Post-disaster assessment of the socio-economic and environmental impacts of the MV X-Press Pearl on coastal communities in Sri Lanka.",Marine Pollution Bulletin,222,2026
Sithumini Gunawardhana, Nimila Dushyantha, Gimhani Nipunika, Sandunika Rathnayake, Gayithri Niluka Kuruppu, Panchala Weerakoon, Titus Cooray,".Sustainable pathways for rural sand mining: Integrating socioeconomic resilience, financial viability and environmental stewardship in Badulu Oya, Sri Lanka.",The Extractive Industries and Society,24,2025
Dushyantha, N., Kuruppu, G. N., Nanayakkara, C. J., & Ratnayake, A. S. ,".The Role of Permanent Magnets, Lighting Phosphors, and Nickel-Metal Hydride (NiMH) Batteries as a Future Source of Rare Earth Elements (REEs): Urban Mining Through Circular Economy..",Mining, Metallurgy & Exploration,41(1),2024
Samarasinghe, D., Kuruppu, G. N., & Dissanayake, T,".Factors influencing the purchase intention toward electric vehicles; a nonuser perspective.",South Asian Journal of Marketing,5(2),2024
Nanayakkara, C. J., Senadheera, V., Anuththara, V., Rathnaweera, P., Nishshanka, P., Piyatissa, P., ... & Kuruppu, G. N,".The collateral effects of COVID-19 on marine pollution..",Marine Pollution Bulletin,205,2024
Dushyantha, N., Nanayakkara, C. J., & Kuruppu, G. N. ,".Advancement in electrokinetic processes for efficient critical metal Extraction: Unveiling the potential of electrokinetic In-Situ leaching (EK-ISL) in mining and mineral processing. .",Minerals Engineering,213,2024
De Silva, E.I., Kuruppu, G.N. and Dassanayake, S. ,".Time-varying window-based herding detection in the non-fungible token (NFT) marketplace.",China Finance Review International,14(3),2024
Kuruppu, G.N., Dushyantha, N., Thavendrem, J., Mananjaya, V., Nipunika, G., and Cooray, T. ,".Exploring socio-economic and financial dimensions of rural small-scale gem mining in Passara, and Lunugala areas of Sri Lanka: Implications for sustainable development.",The Extractive Industries and Society,20,2024
S Gurunathasivam, G. D Samarasinghe, G. N. Kuruppu,".Social Listening Practices towards Social CRM and Customer Relationship Performance in the Fast-Food Industry in Sri Lanka.",Vidyodaya Journal of Management (VJM),9/II,2023
Nimila Dushyantha, G. N Kuruppu, C. J Nanayakkara, A.S Rathnayake,".The Role of Permanent Magnets, Lighting Phosphors, and Nickel芒鈧�楳etal Hydride (NiMH) Batteries as a Future Source of Rare Earth Elements (REEs): Urban Mining Through Circular Economy.",Mining, Metallurgy & Exploration,,2023
Mihiranga U.K.P., Samarasinghe G.D., ,".Managing Service Contract and Service Quality; A Case from Telecommunication Industry..",JOURNAL OF SERVICE MANAGEMENT,2,2021
Azeez, A. A,".financing Preferences of small And Medium Enterprise Owners of Sri Lanka: Does Pecking Order Theory Hold?.",Journal of Business & Economic Policy,3,2016
Journal Papers
Tharanga, H. T. O., Dasanayaka, S. W. S. B. and Kuruppu, G. N. (2018). A situational analysis of service quality in private healthcare sector in Sri Lanka, Amity Business Journal, vol. 7(1), pp. 34 -42.
Senevirathna, K.M.S., and Kuruppu, G. N. (2018). Prediction of bankruptcy risk evidence from listed manufacturing companies in Sri Lanka, VJM, pp. 55 鈥� 73.
Tharanga, H. T. O., Dasanayaka, S. W. S. B., Serhan, O. A., Kuruppu, G. N., Alariki, A. A., and Houjeir, R. (2018). An Assessment of Service Quality of Private Health Care Sector in Sri Lanka through SERVQUAL, Amity Business Journal, vol. 7(2), pp. 9 -22.
Kumarapelia, K. G. N., Samarasingheb, G. D., and Kuruppu, G. N. (2016). Customer Relationship Management (CRM) Practices towards Customer Brand Engagement: Evidence from the Hotel Industry in Sri Lanka, Colombo Business Journal: International Journal of Theory & Practice, vol. 7 (2).
Jayalatha, U., Samarasinghea, G. D., Kuruppu, G. N., Prasanna, R. and Perera, H. S. C. (2017). 鈥淨uality management and supply chain management practices towards the operational performance of Sri Lankan rubber products manufacturing firms鈥�, Colombo Business Journal International Journal of Theory & Practice, vol. 8(2).
Kuruppu, G. N., and Azeez, A. A. (2016). Financing Preferences of small And Medium Enterprise Owners of Sri Lanka: Does Pecking Order Theory Hold? Journal of Business & Economic Policy, vol.3 (2).
Journal Papers (Under Review)
Kuruppu, G. N. and De Zoysa, A. (2020). COVID-19 and Panic Buying: An Examination of the Impact of Behavioural Biases. SSHO-D-20-00393. Available at SSRN: or .
Conference Proceedings (Full Paper)
Narangoda, K. V., Samarasinghe, G. D., and Kuruppu, G. N. (2019). Open innovation-driven absorptive capacity towards customer functional value creation: A case in the Sri Lankan ICT sector SMEs, 5th International Multidisciplinary Engineering Research Conference (IEEE) MERCon, 成人头条, Sri Lanka
Samarasinghe, G. D., Mudalige, D., Kuruppu, G. N. and Samarasiri. (2019). Towards an effective entrepreneurial ecosystem in higher education: experience of South Asian Technology University, 5th International Multidisciplinary Engineering Research Conference (IEEE) MERCon, 成人头条, Sri Lanka.
Gunasekara, K. P. S. M., Kuruppu, G. N., De Silva, R. and Samarasinghe, G. D. (2018). Effect of sources of information on online trading decisions in Sri Lanka. International Research Conference on Management and Finance (IRCMF 2018), University of Colombo, Sri Lanka.
Sadaruwan, A., Samarasinghe, G. D. and Kuruppu, G. N. (2018). . International Research Conference on Management and Finance (IRCMF 2018), University of Colombo, Sri Lanka.
De Silva, R. and Kuruppu, G. N. (2018). , International Conference on Governance for Sustainable Development, Taj Samudra, Colombo, Sri Lanka
Senevirathna, K.M.S., and Kuruppu, G. N. (2017). Identification of bankruptcy level of manufacturing companies in Sri Lanka, 14th International Conference on Business Management (ICBM), Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka.
Fernando, V., Samarasinghe, G. D., Kuruppu, G. N., and Abeysekara, N. (2017). The impact of green attributes on customer loyalty of supermarket outlets in Sri Lanka, 3rd IEEE International Conference, MERCon, 成人头条, Sri Lanka.
Mathararachchi, B. D., Jahfer, A., Kuruppu, G. N., and Samarasiri, N. (2017). Capital Structure of Pecking Order Theory: A case of non-financial firms in CSE, International Symposium of Sabaragamuwa University of Sri Lanka (ICSUSL), At Grand Kandyan Hotel, Sri Lanka.
Jayakody, D. H., Samarasinghe, G. D., and Kuruppu, G. N. (2016). The Effect of Customer Perceived Value on Customer Satisfaction & Loyalty: A Case of Sri Lankan Pay - TV Industry, Fifth National Conference on Technology & Management, Sri Lanka Institute of Information Technology, Malabe.
Wijesinghe, W. M. E., Samarasinghe, G. D., and Kuruppu, G. N. (2016). Factors affecting technological competitiveness in the green practices in the hotel industry of Sri Lanka, Ninth International Research Conference for Professional integration for the secure nation, General Sir John Kotelawala Defense University, Sri Lanka.
Kuruppu, G. N. (2015). Sources of financing & difficulties of raising finance: The case of Sri Lankan Entrepreneurs, 12th International Conference on Business Management (ICBM), Faculty of Management Studies and Commerce, University of Sri Jayawardenepura, Sri Lanka. Retrieved from: .
Kuruppu G. N., and Halwatura R. U. (2013). Effectiveness of Moodle Application on Technical Tertiary Education in Sri Lanka, Proceedings, IEEE International Conference on MOOC, Innovation and Technology in Education, December 2013, Poornima Institute of Engineering and Technology, Jaipur, Rajasthan, pp. 63.
Ekanayake T., Prasanna, R., and Kuruppu G. N. (2012). End-user acceptance of ERP systems in manufacturing organizations in Sri Lanka, Proceedings, The seventh International Research Conference on Management and Finance (IRCMF, 2012), University of Colombo, Colombo, pp.176-192.
Prasanna, R., Pituwala, S., and Kuruppu G. N. (2012). Impact of decision making on project success in virtual software development projects in Sri Lanka, Proceedings, The seventh International Research Conference on Management and Finance. University of Colombo, Colombo, pp. 402-416.
Conference Proceedings (Abstract)
Kruppu, G. N., and Azeez, A. A. (2015). Financing Patterns of Small and Medium Enterprises in Sri Lanka. Annual Research Symposium, Faculty of Graduate Studies, University of Colombo, Sri Lanka. Retrieved From: .
Monographs
Kuruppu, G. N (2015). Financing preferences of small and medium enterprise owners of Sri Lanka: does pecking order theory hold? MBA Thesis, University of Colombo, Sri Lanka.
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